Are you new to online marketing and advertising through social media? Even if you are not new, you may have concerns about whether groups within your niche contain quality audiences. This means there is something wrong with your approach. The following are some of the strategies your competitors are using to gain quality audiences:
Targeted Audiences: Many fans on Facebook like pages just for the sake of it. Relying on such fans gives you the wrong impression and in the long run you end up on the losing side. To be guaranteed that the likes you have reflect the fans interested in your product or service, you should look for a targeted audience. Filter your audience by name, gender, likes and other parameters to ensure that they are interested in your niche.
Custom Audience: Facebook has an important feature referred to as custom audience. With this tool you will be able to attract quality audiences. All you need is to get into your business’ database and acquire the email addresses of your clients. When you run these through the custom audience tool, you will be able to connect with your clients on Facebook. Custom audience is one way of getting quality audience. You are able to target and categorize audiences by their buying performance in the past and the likelihood of getting positive results is very high.
Optimized Content: The content on your advertisement plays a huge role in the kind of response you are going to receive. Most people who surf the internet are always looking for ‘How To’ and DIY information. When drafting content, it is advisable that you get into your potential clients’ minds. What answers do they want? What are they searching for? If you do this you will be able to write valuable content that the viewers can relate to, thus drawing quality audiences to your page and then increasing the chances of turning them to leads and later sales.
Use of Software and Applications: Most of Facebook users employ the use of softwares such as FBLeadChef, SocialLeadFreak and Data reach. There is also a site called Facesniper. All these tools are meant to help users target the most passionate audience on Facebook.
Use Hasthtags: The other reason groups in your niche have an audience is because they are exploiting hash tags. A hash tag is good for categorizing content and it will enable you to reach out to more people who are not even fans of your page.
Be increasingly interactive: Most make people draw attention to their pages by regularly updating their status. Indeed, for you to gain a quality audience, you need to show your viewers that you are determined to keep them up to date with the latest developments in your niche. It is also important that you appreciate likes and respond to comments.
Incentives: Another way to get quality fans is by giving them what they can’t ignore. Keep your fans glued to your page and attract a huge following by regularly posting special offers, discounts, freebies and price cuts on your products and services.
Gaining a quality audience on Facebook is all about strategy. There is no need to acquire lots of fans who, at the end of the day, do not provide the expected results. It is far much better to have a few selected fans that are interested in what you have to offer and who are likely to make sales. The basic ways of gaining a quality audience is by targeting audiences either through custom audience or other targeting softwares or applications. The other strategies include the use of hasthtags, incentives and optimized content.